To correct this, you can replace your focus keyword with secondary keywords you want the blog to rank for. Quality is far more valuable than quantity when it comes to your website. If you have a large number of pages that aren’t delivering value to your audience, they could be harming your rankings. Having too many pages on your site can lower your site speed — a key ranking factor for Google. In addition, these pages could be cannibalizing rankings from more valuable pages if the subject matter overlaps. Make it a habit to constantly test your site to identify crawling issues or errors.
- Duplicate content is the bane to your SEO success, so you need to check your website to see if there are any duplicate pages.
- You can also see the estimated amount of traffic you’re getting from that AI Overview.
- When responding to positive reviews, businesses should express genuine gratitude and encourage further engagement, making customers feel appreciated and valued.
- Another way to improve local SEO is by creating content that includes local keywords and phrases related to your business’s physical location or surrounding areas.
Optimize Photos and Videos for Google Maps
Use the Ahrefs website authority checker to analyze your Domain Rating. For example, this is the summarized result for HawkSEM’s recent page speed test. This uncovers what your real users are experiencing in SEO terms. For more accurate results, consider running Lighthouse in an incognito window to avoid interference from browser extensions. Also, you can toggle between mobile and desktop audits to see how your site performs on different devices. SEOquake is pretty useful because you can conduct a complete SEO audit in a flash.
Add or update three photos, refine your category selection, and ensure your business hours are accurate. Aim for at least a 1% CTR improvement, which can translate to 100+ additional clicks if the page receives 10,000 monthly impressions. Select one key product or service page and implement schema markup using JSON-LD format. Track impressions, CTR, and click performance in Google Search Console over two weeks. I hope you enjoyed my step-by-step guide to ranking higher in Google.
Respond to Reviews
If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer. So to increase the odds that this page ranks, I could add an internal link to that page whenever I mention Google Search Console on other pages. While these visuals can help add value for your readers, they also provide GREAT opportunities to build backlinks as they’re highly shareable. But when it comes to measuring the results of SEO marketing, NOTHING beats organic traffic. That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day. But every now and again you’ll come across a keyword that you’re not optimizing for.
Keep in mind it takes some trial and error before you get the right SEO Anomaly mix of keywords. In most cases, significant changes to your SEO won’t be seen for months so be patient. Are you wondering how Google analyzes websites to determine which ones rank higher? Optimization of images is very significant while indexing the pages.
While there are some GBP’s that will rank without a website at all, having a well-optimized website helps tremendously. This is a great way to spread the word and increase your event attendance. In addition to posting your events on your website and social accounts, use GBP to boost event visibility. This type of search will display around 20 locations on the map and in the left hand sidebar. Note that these are not necessarily websites, though many contain a link to the business’s website. Use different anchor texts, mostly descriptive text that gives readers and search engines an idea of what they’ll find when they click the link.
Here are five key areas to focus on for effective search engine optimization. Understanding search intent and local queries is crucial for businesses aiming to boost their online presence in today’s digital world. Search intent refers to the purpose behind a user’s search, while location-specific queries help find information relevant to a particular area.
SEO is time-consuming and if you don’t track your results, you won’t know where to make changes and if it’s worth the time and effort. As mentioned earlier, adding visuals like infographics can also help to lower your bounce rate which in return will also improve Google search page rankings. While SEO is one of the main buzzwords whenever Google rankings are discussed, Google E-A-T is another three-letter acronym that can help you in the new year. These are three elements that Google looks at when working out the ranking potential of your website. It’s even more important if your website focuses on so-called YMYL topics (aka your money or your life). These typically include content that offers medical, legal, safety, or financial information.